Newsletter and push marketing from one platform
Emails and push notifications to your customers — with your branding, targeted segmentation and A/B subject line testing. No Mailchimp, no extra subscription. Everything directly in KundenSystem.
Template editor with restaurant branding
Create email templates with your logo, brand colours and typeface. The visual editor allows drag-and-drop of image blocks, text blocks, product tiles and CTA buttons. Pre-built templates for common scenarios: new dish, seasonal promotion, reactivation, event invitation. You edit templates once and send when needed — no design tool required.
Segmentation by order behaviour and LTV
Don't send to everyone — send to the right people. Segmentation options: (1) Order frequency: guests with 5+ orders in the last month. (2) LTV threshold: customers with total revenue over €200. (3) Last activity: customers who haven't ordered in 21–45 days. (4) Loyalty programme status: all gold customers. (5) Ordered products: all customers who have ever ordered the new dish. Combinable into precise target groups.
A/B subject lines: which subject gets more opens?
Test two subject lines against each other: group A (50% of recipients) gets 'New: summer bowl — order now', group B gets '15% off tonight — reserved for you'. After 2 hours, the subject line with the higher open rate wins automatically, and the remaining recipients receive the winning version. A/B tests are meaningful from 100 recipients.
Push notifications with high open rates
Email typically has a 25–30% open rate, push notifications 40–60%. Send push notifications to all app users or to segmented groups. Timing: immediately, at a specific time, or triggered by order behaviour. Important: push notifications require opt-in from the user — KundenSystem requests opt-in at first app launch and logs it in a GDPR-compliant manner.
Automatic triggers: welcome, reactivation, birthday
Set up automations once and forget them: (1) Welcome email after the first order, with a voucher for the second. (2) Reactivation push after 30 days without an order: 'Haven't ordered from us for a while? Here's a 10% voucher.' (3) Birthday email 7 days before the birthday: 'Your birthday is coming — we're giving you a free dessert.' All three automations run without manual intervention.
Newsletter marketing in numbers
Push open rate
Push notifications are opened almost twice as often as emails.
ROI
Newsletter marketing typically has 8x ROI in e-commerce — restaurants often exceed this.
Triggers
Welcome, reactivation, birthday — configured once, runs forever.
Common questions about the newsletter
Do I need Mailchimp or another email provider in addition?
No. KundenSystem has a built-in email send function. No external integration needed. Deliverability and bounce handling are managed within KundenSystem.
How do I ensure I don't commit a GDPR violation?
The system automatically sends only to recipients with active marketing opt-in. Unsubscribes are processed immediately. Opt-in log with timestamp is archived in a GDPR-compliant manner. You don't need to check anything manually.
Can I send email and push combined?
Yes. Create a campaign that first sends an email and, 48 hours later, if the recipient hasn't opened the email, sends a follow-up push. Automatic sequences are configurable.